Colorado
Cliffside Pop-Up Shop in Colorado
Eldorado Canyon Trail, Boulder, CO, United States
01 September 2017 to 01 September 2017
Courtesy of outerwear specialist Cocona
Pop-up shops are all the rage these days, but one outdoor company is taking the fashion trend to new heights, literally. Outerwear textile specialist, 37.5 by Cocona Natural Technologies, has mounted a temporary store on the facade of the immense Bastille Wall in Eldorado Canyon in Colorado (approximately 300 feet high). The company has invited only the most daring climbers to drop by and snag apparel from brands such as adidas, Point6 and Rab that utilize 37.5 technology —- an innovative fabric patented by Cocona that helps expert mountain climbers keep the ideal core body temperature of 37.5°C when trekking at high altitudes.
Cliffside Pop-Up Shop in Colorado
Eldorado Canyon Trail, Boulder, CO, United States